Best AI Writing Tools & Assistants in 2025
Compare the leading AI writers for 2025 across SEO, marketing copy, cold email, team knowledge, and local-first workflows. Every entry is grounded in verified pricing, integrations, and the latest AI updates.
SEO & blog generators
8 tools
Marketing & ad copy copilots
8 picks
Cold email & sales writers
3 assistants
Local / open stacks
3 desktop apps
Free options
17 tools offer a free trial or plan
What is an AI writing tool?
AI writing tools use large language models to draft, edit, and optimize content for blogs, emails, ads, documentation, and sales collateral. The best platforms pair high-quality generation with workflow guardrails like brand voice locking, factual research, and collaboration features for editors.
For deeper breakdowns and prompt templates, read our 2025 guide to the best AI writing tools. It covers hands-on testing notes, affiliate disclosures, and implementation tips.
Best AI writing tools in 2025
Flagship tools spanning brand-safe copy, SEO workflows, marketing automation, and email outreach.
| Tool | Best for | Key features | Pricing | Action |
|---|---|---|---|---|
JasperBrand Voice Brand-safe AI copywriting with workflow guardrails. | Marketing teams that need governed AI copy. |
| Pro plan (see site) | View tool |
Copy.ai GTM teams automating complex content workflows. | GTM teams automating complex content workflows. |
| $2,000/mo (Expansion) | View tool |
Writesonic Monitoring AI Overviews & generating SEO content. | Monitoring AI Overviews & generating SEO content. |
| $49/mo | View tool |
KoalaWriterRanked Drafts SERP-aware long-form drafts with deep research and bulk queues. | Bloggers chasing rankings fast. |
| $20/mo (Starter) | View tool |
Surfer AIOn-Page SEO Content editor with scoring, NLP terms, and AI drafting. | Agencies shipping optimized content at scale. |
| $59/mo+ (Surfer plan) | View tool |
Jasper
Brand VoiceBrand-safe AI copywriting with workflow guardrails.
- Best for
- Marketing teams that need governed AI copy.
- Key features
- Brand voice memory & style guides
- Workflow automation with approvals
- Multi-channel copy: blog, email, ads
- Pricing
- Pro plan (see site)
Copy.ai
GTM teams automating complex content workflows.
- Best for
- GTM teams automating complex content workflows.
- Key features
- Core: Blog Post Generation · Landing Page Copy · Social Post Generation
- AI stack: Workflows · Agents · Knowledge Base (Infobase)
- Integrations: Hubspot · Salesforce · Zapier
- Channels: Blog · Google Ads · Linkedin Ads
- Pricing
- $2,000/mo (Expansion)
Writesonic
Monitoring AI Overviews & generating SEO content.
- Best for
- Monitoring AI Overviews & generating SEO content.
- Key features
- Core: Blog Post Generation · Content Briefs · On Page SEO
- AI stack: AI Search Tracking · AI Article Writer
- Integrations: Wordpress · Shopify · Zapier
- Channels: Blog · Web · Social
- Pricing
- $49/mo
KoalaWriter
Ranked DraftsSERP-aware long-form drafts with deep research and bulk queues.
- Best for
- Bloggers chasing rankings fast.
- Key features
- Deep research outlines
- Internal link recommendations
- Bulk drafting queues
- Pricing
- $20/mo (Starter)
Surfer AI
On-Page SEOContent editor with scoring, NLP terms, and AI drafting.
- Best for
- Agencies shipping optimized content at scale.
- Key features
- Content score and NLP coverage
- SERP heatmaps and competitor gaps
- AI article generation with briefs
- Pricing
- $59/mo+ (Surfer plan)
How we evaluate AI writing platforms
We audit each product with real production workflows to understand quality, governance, and ROI before recommending it.
Long-form quality and factual grounding
We evaluate tone control, factual accuracy, and brand voice features by producing real briefs, blog posts, and sales scripts.
Workflow automation and integrations
Tools score higher when they include SEO research, CMS exports, Zapier/native integrations, and governance controls for larger teams.
Pricing transparency and scale
We break down per-seat pricing, credit usage, and API costs so you can forecast ROI for agencies, publishers, or startups.
Compliance, collaboration, and security
Brand voice locking, revision logs, user roles, and SOC2/GDPR coverage are assessed to ensure copy can ship inside regulated orgs.
AI writing playbooks by use case
Snap together stacks drawn from the research—whether you run a niche site, agency desk, outbound pod, or product org.
Stack template
Solo blogger growth loop
Frase or NeuronWriter for SERP briefs → KoalaWriter for rank-ready drafts → QuillBot and a chatbot for final polish.
Stack template
Agency long-form production
Scalenut for research and clustering → Surfer AI or BrandWell for throughput → Writer.com for voice governance.
Stack template
Outbound sales engine
Anyword for ad and landing copy → Instantly or Smartlead for cold sequences → Lavender for rep-level coaching.
Stack template
Privacy-first product org
Mintlify for public docs → Swimm + Codeium for internal knowledge → LM Studio or Ollama for local experiments.
Compare AI writing software
Narrow the database by focus, pricing model, persona fit, or open-source availability. Every row can deep-link into the tool or affiliate program.
Primary focus
Pricing model
Target users
Showing 28 of 28 tools.
| Tool | Primary | Pricing from | Free tier | Key capabilities | Best for | Action |
|---|---|---|---|---|---|---|
JasperSaas Jasper, Inc.Best for marketing teams that want branded multi-channel content in one place. | General assistant | $39/mo (Creator, annual approx.) | No |
| Best for marketing teams that want branded multi-channel content in one place. | View tool |
Copy.aiSaas Copy.ai, Inc.Best for teams automating recurring marketing workflows with AI agents. | General assistant | $29/mo (Chat plan) | Yes |
| Best for teams automating recurring marketing workflows with AI agents. | View tool |
WritesonicSaas Writesonic, Inc.Best for teams that want SEO tracking, audits and AI article writing in a single platform. | SEO & blogs | $39/mo (entry paid tier, annual) | Yes |
| Best for teams that want SEO tracking, audits and AI article writing in a single platform. | View tool |
AnywordSaas AnywordBest for ad and landing-page copy that needs performance scores, not just text. | Marketing copy | $79-99/mo (Data-Driven plan, annual vs monthly) | Yes |
| Best for ad and landing-page copy that needs performance scores, not just text. | View tool |
RytrSaas Rytr.meBest for creators who want a very low-cost general writing assistant. | General assistant | $9/mo (Unlimited plan) | Yes |
| Best for creators who want a very low-cost general writing assistant. | View tool |
KoalaWriterSaas Koala AIBest for bloggers and SEOs who want fast, SERP-aware long-form drafts. | SEO & blogs | $20/mo (Starter approx.) | Yes |
| Best for bloggers and SEOs who want fast, SERP-aware long-form drafts. | View tool |
Surfer AISaas SurferBest for SEO teams that care about on-page scoring and rank-ready drafts, not just text generation. | SEO & blogs | $59/mo+ (Surfer Basic; AI credits extra) | No |
| Best for SEO teams that care about on-page scoring and rank-ready drafts, not just text generation. | View tool |
FraseSaas Frase.ioBest for combining SERP research, briefs, and AI writing within one SEO content workflow. | SEO & blogs | $38/mo (SEO+GEO plans) | Yes |
| Best for combining SERP research, briefs, and AI writing within one SEO content workflow. | View tool |
NeuronWriterSaas NEURONwriterBest for budget-conscious SEOs who want robust on-page optimization and decent AI writing. | SEO & blogs | $23/mo (Bronze, monthly) | No |
| Best for budget-conscious SEOs who want robust on-page optimization and decent AI writing. | View tool |
ScalenutSaas ScalenutBest for teams that want research, planning, briefs, and writing in a single AI-SEO platform. | SEO & blogs | $39/mo (Essential) | Yes |
| Best for teams that want research, planning, briefs, and writing in a single AI-SEO platform. | View tool |
ZimmWriterLocal APP The ZimmwriterBest for high-volume writers who want to crank out bulk content from a Windows machine. | SEO & blogs | $24.97/mo (approx. monthly plan) | No |
| Best for high-volume writers who want to crank out bulk content from a Windows machine. | View tool |
BrandWell (formerly Content at Scale)Saas BrandWell.aiBest for brands that want nearly hands-off long-form SEO articles from minimal prompts. | SEO & blogs | $150-250/mo (typical entry range) | No |
| Best for brands that want nearly hands-off long-form SEO articles from minimal prompts. | View tool |
Notion AISaas Notion LabsBest for users already living in Notion who want inline drafting, summarizing, and Q&A over their workspace. | Docs & workspace | See pricing | Yes |
| Best for users already living in Notion who want inline drafting, summarizing, and Q&A over their workspace. | View tool |
Superhuman Suite (formerly Grammarly)Saas SuperhumanBest for knowledge workers who want writing help, email speed, and AI agents across 100+ apps. | General assistant | $25-33/user/mo | No |
| Best for knowledge workers who want writing help, email speed, and AI agents across 100+ apps. | View tool |
WriterSaas Writer.comBest for enterprises that need governance, style guides, and RAG-backed writing across teams. | General assistant | $29/seat/mo (Starter, annual) approx. | No |
| Best for enterprises that need governance, style guides, and RAG-backed writing across teams. | View tool |
HyperWriteSaas OthersideAIBest for power users who want AI to help them navigate and act across the web, not just write text. | General assistant | $19/mo (typical paid plan) | Yes |
| Best for power users who want AI to help them navigate and act across the web, not just write text. | View tool |
QuillBotSaas QuillBotBest for students and writers who need paraphrasing and summarization more than full content creation. | General assistant | $8.33/mo (annual equivalent) | Yes |
| Best for students and writers who need paraphrasing and summarization more than full content creation. | View tool |
InstantlySaas Instantly.aiBest for agencies and teams who want AI-assisted copy plus cold-email infrastructure in one place. | Email & outreach | $37-97/mo | Yes |
| Best for agencies and teams who want AI-assisted copy plus cold-email infrastructure in one place. | View tool |
LavenderSaas Lavender.aiBest for improving cold email quality and reply rates through live coaching and scoring. | Email & outreach | $49/mo (individual) | Yes |
| Best for improving cold email quality and reply rates through live coaching and scoring. | View tool |
SmartleadSaas Smartlead.aiBest for agencies that need deliverability and multi-account cold outreach with some AI help on copy. | Email & outreach | $39/mo (Basic) | No |
| Best for agencies that need deliverability and multi-account cold outreach with some AI help on copy. | View tool |
MintlifySaas MintlifyBest for dev-heavy SaaS products that want premium, AI-infused docs. | Developer docs | $250/mo (Pro, annual approx.) | No |
| Best for dev-heavy SaaS products that want premium, AI-infused docs. | View tool |
SwimmSaas SwimmBest for mid-to-large engineering orgs that want code-aware internal documentation. | Developer docs | See pricing | No |
| Best for mid-to-large engineering orgs that want code-aware internal documentation. | View tool |
Codeium (Docs features)Hybrid CodeiumBest for developers who want doc comments and explanations generated directly in their IDE. | Developer docs | $0 (individuals) | Yes |
| Best for developers who want doc comments and explanations generated directly in their IDE. | View tool |
LM StudioLocal APP Element LabsBest for users who want private, on-device AI for writing and analysis using open models. | Local / offline | $0 | Yes |
| Best for users who want private, on-device AI for writing and analysis using open models. | View tool |
JanOpen source Jan / Open SuperintelligenceBest for power users who want an open, hackable ChatGPT-style app they can run locally. | Local / offline | $0 | Yes |
| Best for power users who want an open, hackable ChatGPT-style app they can run locally. | View tool |
OllamaLocal APP Ollama Inc.Best for developers who want maximum control over local models and are comfortable with CLI and APIs. | Local / offline | $0 | Yes |
| Best for developers who want maximum control over local models and are comfortable with CLI and APIs. | View tool |
Coda AISaas Superhuman / CodaBest for product and ops teams who want AI to help draft and manipulate content right in their docs and tables. | Docs & workspace | $10/doc-maker/mo Pro (AI included) | Yes |
| Best for product and ops teams who want AI to help draft and manipulate content right in their docs and tables. | View tool |
ClickUp BrainSaas ClickUpBest for teams managing projects in ClickUp who want AI to help with docs, tasks, and updates in-place. | Docs & workspace | $7-10/member/mo add-on | No |
| Best for teams managing projects in ClickUp who want AI to help with docs, tasks, and updates in-place. | View tool |
Jasper
SaasJasper, Inc.
Best for marketing teams that want branded multi-channel content in one place.
- Primary
- General assistant
- Pricing from
- $39/mo (Creator, annual approx.)
- Free tier
- No
- Key capabilities
- Blog Posts
- Long Form Articles
- Product Descriptions
Copy.ai
SaasCopy.ai, Inc.
Best for teams automating recurring marketing workflows with AI agents.
- Primary
- General assistant
- Pricing from
- $29/mo (Chat plan)
- Free tier
- Yes
- Key capabilities
- Blog Posts
- Long Form Articles
- Product Descriptions
Writesonic
SaasWritesonic, Inc.
Best for teams that want SEO tracking, audits and AI article writing in a single platform.
- Primary
- SEO & blogs
- Pricing from
- $39/mo (entry paid tier, annual)
- Free tier
- Yes
- Key capabilities
- Blog Posts
- Long Form Articles
- Product Descriptions
Anyword
SaasAnyword
Best for ad and landing-page copy that needs performance scores, not just text.
- Primary
- Marketing copy
- Pricing from
- $79-99/mo (Data-Driven plan, annual vs monthly)
- Free tier
- Yes
- Key capabilities
- AD Copy
- Email Copy
- Subject Lines
Rytr
SaasRytr.me
Best for creators who want a very low-cost general writing assistant.
- Primary
- General assistant
- Pricing from
- $9/mo (Unlimited plan)
- Free tier
- Yes
- Key capabilities
- Blog Posts
- Product Descriptions
- Social Posts
KoalaWriter
SaasKoala AI
Best for bloggers and SEOs who want fast, SERP-aware long-form drafts.
- Primary
- SEO & blogs
- Pricing from
- $20/mo (Starter approx.)
- Free tier
- Yes
- Key capabilities
- Blog Posts
- Long Form Articles
- Product Descriptions
Surfer AI
SaasSurfer
Best for SEO teams that care about on-page scoring and rank-ready drafts, not just text generation.
- Primary
- SEO & blogs
- Pricing from
- $59/mo+ (Surfer Basic; AI credits extra)
- Free tier
- No
- Key capabilities
- Long Form Articles
- Blog Posts
- Outlines
Frase
SaasFrase.io
Best for combining SERP research, briefs, and AI writing within one SEO content workflow.
- Primary
- SEO & blogs
- Pricing from
- $38/mo (SEO+GEO plans)
- Free tier
- Yes
- Key capabilities
- Long Form Articles
- Blog Posts
- Outlines
NeuronWriter
SaasNEURONwriter
Best for budget-conscious SEOs who want robust on-page optimization and decent AI writing.
- Primary
- SEO & blogs
- Pricing from
- $23/mo (Bronze, monthly)
- Free tier
- No
- Key capabilities
- Blog Posts
- Long Form Articles
- Outlines
Scalenut
SaasScalenut
Best for teams that want research, planning, briefs, and writing in a single AI-SEO platform.
- Primary
- SEO & blogs
- Pricing from
- $39/mo (Essential)
- Free tier
- Yes
- Key capabilities
- Long Form Articles
- Blog Posts
- Outlines
ZimmWriter
Local APPThe Zimmwriter
Best for high-volume writers who want to crank out bulk content from a Windows machine.
- Primary
- SEO & blogs
- Pricing from
- $24.97/mo (approx. monthly plan)
- Free tier
- No
- Key capabilities
- Blog Posts
- Long Form Articles
- Product Descriptions
BrandWell (formerly Content at Scale)
SaasBrandWell.ai
Best for brands that want nearly hands-off long-form SEO articles from minimal prompts.
- Primary
- SEO & blogs
- Pricing from
- $150-250/mo (typical entry range)
- Free tier
- No
- Key capabilities
- Long Form Articles
- Blog Posts
- Outlines
Notion AI
SaasNotion Labs
Best for users already living in Notion who want inline drafting, summarizing, and Q&A over their workspace.
- Primary
- Docs & workspace
- Pricing from
- See pricing
- Free tier
- Yes
- Key capabilities
- Blog Posts
- Long Form Articles
- Outlines
Superhuman Suite (formerly Grammarly)
SaasSuperhuman
Best for knowledge workers who want writing help, email speed, and AI agents across 100+ apps.
- Primary
- General assistant
- Pricing from
- $25-33/user/mo
- Free tier
- No
- Key capabilities
- Email Copy
- Subject Lines
- Summarization
Writer
SaasWriter.com
Best for enterprises that need governance, style guides, and RAG-backed writing across teams.
- Primary
- General assistant
- Pricing from
- $29/seat/mo (Starter, annual) approx.
- Free tier
- No
- Key capabilities
- Blog Posts
- Long Form Articles
- Product Descriptions
HyperWrite
SaasOthersideAI
Best for power users who want AI to help them navigate and act across the web, not just write text.
- Primary
- General assistant
- Pricing from
- $19/mo (typical paid plan)
- Free tier
- Yes
- Key capabilities
- Email Copy
- Subject Lines
- Summarization
QuillBot
SaasQuillBot
Best for students and writers who need paraphrasing and summarization more than full content creation.
- Primary
- General assistant
- Pricing from
- $8.33/mo (annual equivalent)
- Free tier
- Yes
- Key capabilities
- Summarization
- Rewriting
- Translation
Instantly
SaasInstantly.ai
Best for agencies and teams who want AI-assisted copy plus cold-email infrastructure in one place.
- Primary
- Email & outreach
- Pricing from
- $37-97/mo
- Free tier
- Yes
- Key capabilities
- Email Copy
- Subject Lines
- Summarization
Lavender
SaasLavender.ai
Best for improving cold email quality and reply rates through live coaching and scoring.
- Primary
- Email & outreach
- Pricing from
- $49/mo (individual)
- Free tier
- Yes
- Key capabilities
- Email Copy
- Subject Lines
- Summarization
Smartlead
SaasSmartlead.ai
Best for agencies that need deliverability and multi-account cold outreach with some AI help on copy.
- Primary
- Email & outreach
- Pricing from
- $39/mo (Basic)
- Free tier
- No
- Key capabilities
- Email Copy
- Subject Lines
- Summarization
Mintlify
SaasMintlify
Best for dev-heavy SaaS products that want premium, AI-infused docs.
- Primary
- Developer docs
- Pricing from
- $250/mo (Pro, annual approx.)
- Free tier
- No
- Key capabilities
- Long Form Articles
- Documentation
- Summarization
Swimm
SaasSwimm
Best for mid-to-large engineering orgs that want code-aware internal documentation.
- Primary
- Developer docs
- Pricing from
- See pricing
- Free tier
- No
- Key capabilities
- Documentation
- Summarization
- Rewriting
Codeium (Docs features)
HybridCodeium
Best for developers who want doc comments and explanations generated directly in their IDE.
- Primary
- Developer docs
- Pricing from
- $0 (individuals)
- Free tier
- Yes
- Key capabilities
- Documentation
- Summarization
- Rewriting
LM Studio
Local APPElement Labs
Best for users who want private, on-device AI for writing and analysis using open models.
- Primary
- Local / offline
- Pricing from
- $0
- Free tier
- Yes
- Key capabilities
- Blog Posts
- Long Form Articles
- Summarization
Jan
Open sourceJan / Open Superintelligence
Best for power users who want an open, hackable ChatGPT-style app they can run locally.
- Primary
- Local / offline
- Pricing from
- $0
- Free tier
- Yes
- Key capabilities
- Blog Posts
- Long Form Articles
- Summarization
Ollama
Local APPOllama Inc.
Best for developers who want maximum control over local models and are comfortable with CLI and APIs.
- Primary
- Local / offline
- Pricing from
- $0
- Free tier
- Yes
- Key capabilities
- Blog Posts
- Long Form Articles
- Summarization
Coda AI
SaasSuperhuman / Coda
Best for product and ops teams who want AI to help draft and manipulate content right in their docs and tables.
- Primary
- Docs & workspace
- Pricing from
- $10/doc-maker/mo Pro (AI included)
- Free tier
- Yes
- Key capabilities
- Long Form Articles
- Summarization
- Rewriting
ClickUp Brain
SaasClickUp
Best for teams managing projects in ClickUp who want AI to help with docs, tasks, and updates in-place.
- Primary
- Docs & workspace
- Pricing from
- $7-10/member/mo add-on
- Free tier
- No
- Key capabilities
- Summarization
- Rewriting
- Tone Shifting